1967: The Summer of Love and rock and roll. But just months before everyone got wild at Woodstock, legendary illustrator Stanley Mouse, the man behind countless classic concert posters and record album-sleeves, produced this iconic image for the Sierra Club’s 10th Biennial Wilderness Conference.
Significantly influenced by the graphic sensibilities of the Art Nouveau movement, Stanley’s work featured heavily ornamented, hand-drawn fonts and intricately decorative scrollwork in psycadellic, eye-bending compositions (his work for The Grateful Dead being the best known examples). The design for this one is a bit more tame; however, the image of the noble savage surrounded by a marijuana-leaf boarder effectively declares, without a doubt, the Sierra Club’s true target audience.
Ephemera like this paper poster were never intended to last longer than the events they advertised, so mint examples like this one that survived the 60s unscathed (like the hippies themselves), are incredibly rare, indeed!